The real estate market is finally bouncing back from some low points in the last few years, and with it, buyers and sellers alike are making the market grow once again, with prices rising and home values going up and up. That’s good news, but for a real estate agent, it can mean big time business and big time stress with prospects and leads when done properly and carefully, too.
Real estate agents need to actively follow up on every lead, whether properties for sale or potential buyers, and work to leave no stone unturned so that their business grows and their reputation builds. By following up on leads and tracking down potential buyers, agents can improve their brand awareness and recognition, and lead their businesses to the next level. Here are a few ways to do it.
Social media sites like Twitter and Facebook are the perfect place to start when it comes to tracking down and following up on leads. These sites allow agents to talk directly to potential buyers and sellers, and ask and answer questions about the property, buying conditions, sale prices, foreclosures and short sales, and more.
Social media sites allow you to “follow” or “like” people and accounts, giving you a ready made database of leads that you can track, and conversations you can follow to be aware of what is going on around you and how to follow up properly.
Email lists and email marketing are great ways to follow up on leads in today’s digital age. Email lists provide you with a database of potential clients who you can keep up to date on your successes, the homes you are selling, and what you are offering potential clients through your agency or in selling particular homes.
Capturing a lead’s information via registration form of some kind, whether on your website or elsewhere, is critical to capture and follow up with leads here; once you have their email address willingly, you can connect with them easily and find the best home or sale situation that will adequately fill their needs.
Networking and Good Ol’ Fashioned Hustle
The Internet is great, but there’s nothing quite like hustling for that lead! Networking still remains the best way to follow up on and track down new leads in the real estate game, and it really comes down to having your ear on the ground and being aware of your community, surroundings, and what is happening on the block.
Meet key stakeholders in your community. Meet the people they know. Connect yourself with the third group of people that they know. Make it so that you have an army of friends and colleagues around you, and when somebody needs something in the real estate market, they immediately know to turn to you, the expert in the field and the agent who will be able to help with their buying or selling needs.
For more information about tracking and managing sales leads of any kind, check out www.contacttracking.com.