TND West

Despite the numerous articles written about managing your reputation online many people still ignore the fact that once something is out there on the web it rarely if ever goes away.  Most employers and potential customers will check your online reputation and will place a lot of emphasis on what Google says.   People say “but that’s my private business” if they are swearing all over a blog or making drunken fools of themselves on You Tube.  Once its out there on the Web it is every body’s business.

There is no privacy on the web unless your guard it diligently.  A good rule of thumb is never put anything on the web that you would not want to appear in a newspaper.  Unlike the newspaper the information will not go away when they newspaper gets thrown away.  If you have a Google reputation problem and seriously regret those things you did in college now you are looking for a job with a mortgage to pay and kids to support you can do something about it.  Here is a good slide show which walks your through some of the strategies to repair your reputation reputation management case study or if you have lots of money you can hire a company to do your online reputation management for you.  Online reputation repair programs can run from thousands of dollars to several thousand dollars and into six figures.

The best strategy is to proactively manage your online reputation before there is a problem and if in doubt do not put anything on the web that you might not want to see again especially at that big job interview.

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