22nd of September, 2009

Sales training not only thing businesses must employ for success

Posted by Doug in Business at 4:13 pm

While businesses often focus on the technical elements of their company, they can often neglect other elements, such as an excellent background in cultural education, an important fundamental that slowly evolves into increasing significance with the growth of globalization.  Sales training is not enough anymore: it must also contain lessons in cultural etiquette.

Though business in Japan has increased more and more through the years, not everyone in corporate culture considers such important features of their culture, such as the fact that it tends be a high context society.  This is particularly important since networking is the backbone of businesses these days.  A relationship within the Japanese culture is not only about legal contracts and duties.  It is something a person must take great effort and work to cultivate and maintain.

Other factors to consider are how business groups in Japan are formed.  Financial factions are referred to by the name Zaibatsu, whereas factions in industry are Keiretsu.  The Keiretsu was once a larger part of Japanese business culture, but due to economic problems and mergers, the importance of this faction has reduced in importance.  Originally, a group centered about banking corporation and a trading business with the other lesser companies that were satellites to them.  These companies could include construction, insurance, and various factories.  Any organizational development considered must know and understand how the Keiretsu works in order to be successful since some businesses simply will not expand outside the Keiretsu they are located in.

Though a very traditional approach that is not always conducive to managing the best prices, it is still important.  It is a very loyal approach that most Westerners might not understand without the proper training.  Even in the technical attributes of a business, traditional cultural habits and customs still maintain a fierce hold, not only in Japan but even in the United States.  In order to be a successful business, a company culture must work other cultures into their more conventional training schemes.

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