13th of July, 2009

The First Wine Festival in Bangalore, India

Posted by Doug in Travel at 5:56 pm

Anyone traveling in Bangalore, India last week was able to witness a rare event, to participate in a first for the the city, and that was a public wine tasting festival, out in the open in the middle of a park.  Usually this is an activity that is reserved for the plush restaurants and hotels.  Bangalore, India’s families of the middle class strata were able to grab cups made of plastic and make their choice of white or red.  The event was held at the Lalbagh Botanic Gardens, and those in attendance were enthusiastic about this newly started tradition.  Local wineries and makers had predicted that they may sell a couple of cases, however more than twelve hundred cases were sold before the event was even half way over.

Many of the tables and stalls had sold out of their stock, and for the first time, some of the people of the city were actually drinking the wine in public, as the lines for the cups wound through the gardens at the stalls that still had some to sell.  This had been a taboo, an ago old no-no, but as the drinking of wine becomes touted as healthy, the citizens are definitely lining up.  Many who had never had a drink before in their lives came to try this new ‘healthy’ activity.  Some very traditional ideas still remained with some of the spectators not partaking in the tasting, however many were happy at the idea of the social restrictions being lifted.

As more westerners are moving to Bangalore, the society is seeing the trends change as far as the consumption of beer and wine are concerned.  Some of the bars are still required to close down by midnight, however other restrictions are changing such as the lowering of the cost of licensing for wine bars.  Western countries revel in their wine festivals, and the government had promoted this festival in the garden and modelled it after some of those.  Even the wine board was surprised at the number of people that came out to participate, and this could become a new tourist activity in future days in the country.

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